Evaluation - How did you attract or engage your audience?

I used audience research in order to gain insight into what would attract my audience to my genre. I spoke to a range of people who enjoyed different genres of films. When I asked what do you look for in a film? Many of my participants replied an interesting plot. This is how I decided to attract my audience as I wanted to make my film opening engaging and leave them wanting to see more. I wanted to leave my audience asking as many questions as possible so they would want to go see my film.

I looked at other films in the same genre as mine, for example “Se7en”. This is a film about a serial killer who no one knows until the most climatic point of the film. This was one of my participants from my audience research’s favourite films so I interviewed her more to see what she liked about the film and how that could translate into my opening. She said she liked the intrigue, an how in the opening sequence you couldn’t see Kevin Spacey’s face, she said it added to the mystery and intrigue of the character. I then used this information and translated this into my film by you never seeing the woman’s face.

I thought that my film would attract audiences that like mainly “art-house” films. It doesn’t fit the stereotype for mainstream films as it is more film-noir. I think my film will appeal to the audience of more film buffs. I wanted to make a film that made you think rather than a typical Hollywood “RomCom”.