Audience Profiles

Last lesson's objectives

1. To understand the way in which audiences are classified.

2. To understand different approaches to concepts of audiences, audience theory.

How might we categorise an audience?

* Age

* Gender

* Social Class

* Culture

* Jobs

* Area they live

* Steriotypes

* Religion

* Ethnicity

ABC1 = Middle Class

C2DE = Working Class

Films are usually aimed at ABC1 as they have more disposable income, hierarchy or needs, individualism. Once you've bought the necessities then ABC1 tend to have more money than C2DE to spend on going to the cinema. These classes tend to be classified by your job.

Audience Profile for an Acutaliser

Robert, 39, is a banker, who lives in Chelsea, he attends the opera and ballet at least once a month. He's married to Julia, 36, with two children, Charles who's 9 and Katherine who's 6. They have a housekeeper and only shop at the most expensive shops. They read the Guardian with breakfast. Both children go to private school and Robert went to Eton, he has enough money to retire comfortably but he wants to maintain his current lifestyle. Julia went to Cambridge but doesn't have a job although she is on numerous charity boards. She reads Vogue. Robert's guilty pleasure movies are Jason Statham movies.

Audience Profile for a Struggler

Emma is a 28 year old cashier at Lidl, she's been there for 3 years and she also is a waitress at a Mexican restaurant on Saturday nights but she still can't pay the bills. She lives above a Kebaby, she used to be a drug addict and every day is a struggle to stay clean. She prefers to keep to herself, she doesn't have many friends and all of her friends have either overdosed or are still in the drug trade. Her parents disowned her after she ran away from rehab. She really likes the band Friendly Fires and Everything Everything.

My audience profile for my film

My film is aimed at the ABC1 classes, the middle class.

Patrick is a university student, he’s studying film studies. He likes to go see art-house films but also likes mainstream. He prefers music that most people haven’t heard of. He likes crime/thriller films, films that make you think rather than the typical RomCom. He likes going to cinema to escape, he likes to live vicariously through the characters on the screen.